We work with founders, owners and executive teams to transform, modernize and digitize consumer businesses to unlock their potential.
With a combined 30 years leading organizational change and building top-tier cultures our practice focuses on measurable efficiencies, introducing accountability throughout an organization and giving executive leaders and boards the data and tools they need to execute on their vision.
Morningside specializes in serving consumer-centric firms with $8 million in revenue and above. Our experience spans consumer products, multi-location retail, entertainment and media, technology and professional services industries.
Who we serve
Morningside Advisors offers a full suite of strategic and operational consulting services including:
Business transformation strategy and roadmapping
Fractional CFO/COO/CMO
Strategic planning and FP&A
Finance function improvement, outsourcing and automation
Enterprise technology review and implementation roadmap
what we offer
Seth Gittlitz has overseen major retail transformations for private and PE-backed companies including as CEO of the Hair Cuttery where he led the national chain’s turnaround and as CFO of Major Food Group as it scaled its fine dining brands across the globe. Seth’s background includes entrepreneurship, early-stage startups and deal creation and due diligence.
Peter Beller has led product development and deployment, digital strategy and corporate financial management for media, entertainment, consumer internet and marketing companies. He designed and implemented the digital transformation of publisher Embarcadero Media Group as CFO and most recently served as interim CFO for a live entertainment firm undergoing a multiyear turnaround.